This paper analyses the relationship between growth patterns, poverty, and inequality in Brazil during its globalization process, focusing on the role played by the labour market and social programmes. Methodologically, the paper makes two contributions to the literature. One is the proposal of a new measure of pro-poor growth, which links growth rates in mean income and in income inequality. The other contribution is a decomposition methodology that explores linkages between three dimensions: growth patterns, labour market performances, and social policies. The proposed methodologies are then applied to the Brazilian National Household Survey covering the period 1995–2004.